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Leading Indicators of Brand Performance
Brand identity is a force multiplier for private equity firms, often representing one of the most overlooked aspects of their investment...
1 min read


Strategic Divergence
Mark Godfrey, the founding partner at Parker Madison Brand Studio, discusses strategic divergence and its potential to generate value....
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Game Plan for PE Success
Mark Godfrey, the founding partner at Parker Madison Brand Studio, discusses how branding is a force multiplier for enterprise value....
1 min read
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