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Cracker Barrel Over a Barrel with Brand Identity
In August 2025, Cracker Barrel Old Country Store Inc. (NASDAQ: CBRL) launched a new logo, renovated its stores, and introduced new menu...
2 min read


Brand Identity isn’t Cosmetic—it’s Kinetic.
At scale, leadership isn’t about charisma—it’s about clarity. Clate Mask, co-author of Conquer the Chaos , put it this way: “At scale,...
1 min read


A Case for High-Definition Leadership
Growth-Minded Leaders Use Brand Differently At a certain stage of growth, brand identity stops being a marketing tool and starts becoming...
2 min read
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