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Bloom365 Case Study


The problem is in plain sight. It’s the elephant in the room… unrecognized, undiscussed, unaddressed. There are simply too many instances of relationship abuse and violence in America.

The Client


Bloom365 is a Phoenix-based not-for-profit aiming to uprooting abuse in a generation. Through educating youth advocates and adult allies to prevent the root causes of violence and abuse, They are removing barriers, changing perspectives, and changing society.  


The Uncommon Good Program

In celebration and gratitude of twenty-five years doing what we love, [re]imagining brands, we donated our expertise to one charity in need.


36 Nominations. 5 Finalists. 2700 votes.

The Challenge 

The winning charity - Bloom365

Like many not-for-profits, Bloom365 started as a passion project with it's identity derived from volunteers. As the organization's delivery methodology, funding model, and partner strategy has evolved, the original identity no longer embodied the true character of the group. 

A New Brand


How we arrived at a new brand and what it means for the organization

With the results of a culture survey in hand, it was determined that Bloom365 is best represented by the Magician archetype - supported by the Sage and Lover.


The Magician speaks to their mission of transformation, while Sage characterizes the educational aspect, and Lover, the advocacy piece. 


The Heart Diagram

The Sweet Spot

What makes Bloom365 unique is their Presentative and Subscriptive approach. It's these characteristics that allows them to scale and reach today's generation.


The magic ensued from this point as the Parker Madison team created the new look and language that captured the organization's character and purpose. The outcome has meant a profound change in how Bloom365 is perceived by funders and supporters. Further, it has changed how Bloom365 thinks about itself and how it now looks as scaling.

"We are forever grateful to Parker Madison and the Uncommon Good program  - we can't thank them enough."        


—Donna Bartos


Parker Madison has been our agency of record in the United States for many years. They have helped us position our brand across the globe, and in doing so, have always been by our side to challenge our opinions, provide perspective, and share their guidance.


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