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The Magic Behind Design Psychology

Unlock The Mind Blowing Power Of Behavioral Science To Improve Marketing


DesignLogics combines behavioral science and design thinking to take your marketing communications to the next level. We understand the cognitive biases, decision-making processes, and emotional triggers that influence behavior. From there, we create communications that are tailored to appeal to the mindset of your audience. Here's how it works: Seeing the finish line–first. Knowing your desired outcome and the behavior change that is required is the first step to success. I know, it sounds obvious, but it’s actually rare for marketers to take this important and vital first step. Understanding people. Everyone likes to think they act rationally–with logic and reason. Marketers know that is simply not the case. By understanding how your audience percieves and processes information helps us taylor messaging that is more likely to resonate and influence behavior. Design Thinking. We craft visually compelling communications using behavioral science principles of persuasion. Our team of skilled writers and designers ensures that every element of your communications colors, typography, layout, and imagery—resonates with your audience on both a surface and a subconscious level. The result is marketing that is more effective, engaging, and persuasive. So if you're looking for a way to take your marketing and HR communications to the next level, embrace DesignLogics. Click here to schedule a free consultation.

Principles into Action

Get the insider’s scoop on applying these DesignLogics

principles in your marketing communications.

Click here to download our free guide.

About DesignLogics

DesignLogics is a process for developing employee communications based in behavioral science. Cognitive biases, indifference, and mental shortcuts can all have adverse effects on your ability to persuade people to act in their own best interests. 

That stops today. Listed here, are the top ten principles of behavioral science that affect behavior. Download the accompanying cheat sheet to see how to leverage these insights. Chances are, you know about most of these factors. The problem is that knowing something and utilizing it don't always go together. DesignLogics is a process for turning knowledge into action. The result is employee communications that are more likely to be noticed, internalized, and acted upon.

Turn your employee engagement into a system that works like magic.


The first piece of information people see becomes a baseline for how they perceive EVERYTHING that follows. First impressions are huge!

Loss Aversion

People like to get new things, but avoiding loss is a FAR, FAR, FAR more powerful motivator when used correctly.


People want what they can't have, so LIMIT TIME and AVAILABILITY to increase desire and urgency.


How you present information can make a big difference in how people perceive it. Be sure to COMPLIMENT your offer with verbal and visual context.

Confirmation Bias

People LOVE information that confirms their existing beliefs. Begin all of your communications by establishing common ground.

Social Proof

People follow the herd. Show them what THEIR PEERS are doing and saying to give them a sense of confidence in their decision.


People feel obligated to repay favors. Give them VALUABLE INSIGHTS and they may be more likely to repay the favor with their actions.

Choice Overload

Too many choices can be paralyzing. SIMPLIFY the options you present to make decisions easier. Do not underestimate the EASY factor!

Endowment Effect

People value ideas more when they feel like part of the process. Frame your communications accordingly. Make it THEIR IDEA.


The POWER of suggestion; incidental words, images, and graphics have a profound impact of people's perception and behavior.

Implementing these concepts and ideas can be tricky. LET'S TALK. We would be happy to have a conversation about how you can use these principles in your own communications to get the kind of results you're looking for.

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