top of page

Founder discovers forgotten corporate values from 1994

Customers are looking for companies with passion, but traditional Mission–Vision–Value statements are dead and buried. May they rest in peace! Let’s face it; most mission statements are banal, most corporate values consist of the same overused words (integrity, quality, solutions, trustworthy, blah, blah, blah) and most vision statements are so lofty, I mean, how many of the “world’s leading” companies can there be? Passion statements are different. They get to the heart of your organization to express - not just what you do, but why you do it and how you’re changing the world. Passion statements don’t conform to any set structure - they’re more important than that. They are simple, understandable, and passionately articulated. All that matters is that it’s authentic and will inspire others to act, either on your behalf or as a customer. Passion statements aren’t written to appease people; they’re written to move people. We always find a workaround for passionate people. Let’s Get to Work – contact us below!


bottom of page