Customers are looking for companies with passion, but traditional Mission–Vision–Value statements are dead and buried. May they rest in peace!
Let’s face it; most mission statements are banal, most corporate values consist of the same overused words (integrity, quality, solutions, trustworthy, blah, blah, blah) and most vision statements are so lofty, I mean, how many of the “world’s leading” companies can there be?
Passion statements are different. They get to the heart of your organization to express - not just what you do, but why you do it and how you’re changing the world.
Passion statements don’t conform to any set structure - they’re more important than that. They are simple, understandable, and passionately articulated. All that matters is that it’s authentic and will inspire others to act, either on your behalf or as a customer. Passion statements aren’t written to appease people; they’re written to move people.
Join us, Tuesday, April 24th from 9–11am at Chandler Innovations at 249 E. Chicago St. in Chandler, AZ. We’ll discuss what makes a passion statement great and look at examples of companies who have done it well. Then, we’ll dive into some exercises to help you craft the perfect passion statement for your brand. Space is limited so register early.
Can’t make it on the 24th? No problem, we always find a workaround for passionate people. Click Here and Let’s Get to Work!