In celebration and gratitude of twenty-five years doing what we love, [re]engineering brands, we’re donating our expertise to a charity in need.
Who Help Others.
BLOOM365 works to prevent domestic violence, sexual assault, and teen dating violence at the root causes through education in schools, advocacy and crisis counseling, and youth-led activation to promote healthy relationships. The goal
is to empower youth who witness, experience or perpetrate verbal, emo-tional, physical or sexual violence to
Over 15,000 teens complete BLOOM365’s “Bloom It Up” curriculum at school each year, demonstrating improvement in their self-esteem, communication, conflict resolution, coping and help-seeking skills.
Currently, the 3-Step Bloom It Up Educate, Advocate and Activate program is implemented in Maricopa County schools and community organizations that serve youth, but BLOOM365 has launched train the trainer type programs in New York and Montana with plans to grow at the national level. This will require high-visibly corporate sponsorships, influencer endorsements and advertising.
They are committed to their current identity, but they need a robust set of brand guidelines, brand architecture and a messaging matrix to communicate
and grow the program on the national level effectively.
“You measure yourself by the people who measure themselves by you.”
Our six-step process is the beginning to a successful journey for the
organizations we rebrand and for BLOOM365.
Introducing a new brand is an exciting time. Liftoff optimizes and commemorates the occasion for maximum impact.
History, current assets and long-term vision are organized into tangible resources that communicate the brand story.
Building on the cultural profile, deep
discovery challenges the status quo through games, exercises and lateral thinking.
An Integrated Marketing Action Plan is a detailed roadmap for launching, establishing and maintaining brand visibility.
Using the company, customers, and competition as a basis, our brand matrix precisely positions the organization for growth.
An organizational survey pinpoints the corporate culture and lays the foundation for internal and external brand building.
We would like to thank everyone for voting and most importantly give a special thanks to all the nominated organizations that do so much for our community. This program wouldn't be possible without them.
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