Help Us

Help Those Who

Help Others.

In celebration and gratitude of twenty-five years doing what we love, [re]engineering brands, we’re donating our expertise to a charity in need. 

1

You help us identify charities that would benefit from a

re-branding.

2

We meet and qualify the charities.

3

A selection committee determines the finalists.

4

A winner is chosen by popular vote.

NOMINATIONS TO DATE

We’re looking for not-for-profit organizations that are ready for a rebrand. We want everyone to recognize the work they do – The Common Good – and the uncommonly good people who make it happen. Here are the charities that have been nominated so far, but feel free to nominate others!

Here's how the UnCommon Good Re-branding Process works. 

ADD A WORTHY CAUSE

Know of a non-profit charity that we missed? Nominate them here:

 

THE UNCOMMON GOOD

REBRANDING PROCESS

 

Big

Futures

Begin

Today

...go get 'em!

Cultural Profile

We will conduct an Organizational Survey to help build a unique cultural profile for the chosen charity which we will use to develop storylines, brands, talent brands and programs to recruit and onboard volunteers and garner donations.

1

2

Conduct an Audible

When things change, adjustments must be made. An Audible™ session builds on the cultural profile, using proprietary games and exercises, to explore and discover what makes the organization tick and how we can build on those things to tell the brand story and the

brand promise.

3

Independent Research

We dig deep into the company, its customers, and their competition to create a brand matrix for positioning and differentiating.

4

Brand Engineering

At this point, we'll put all of our research on the table and look for the patterns and connections no one else sees. We'll determine the best direction for the brand and organize the tangible assets to communicate that story. Our recommendations will be delivered in the form of a brand report detailing our research and conclusions.

5

iMAP

We’ll build an Integrated Marketing Action Plan; a launch strategy, timeline, and roadmap for

putting all the pieces in place

for a successful unveiling of the

new charitable brand.

6

Launch

The launch of a new brand is an exciting time. People will never look at the organization the same way again. Employees should be among the first to learn about the new brand, followed by stakeholders, beneficiaries, those in need, and the public.

Want the full re-branding guide?

 

Fill out this form and we'll send it to your inbox!