Help Those Who
In celebration and gratitude of twenty-five years doing what we love, [re]engineering brands, we’re donating our expertise to a charity in need.
You help us identify charities that would benefit from a
We meet and qualify the charities.
A selection committee determines the finalists.
A winner is chosen by popular vote.
NOMINATIONS TO DATE
We’re looking for not-for-profit organizations that are ready for a rebrand. We want everyone to recognize the work they do – The Common Good – and the uncommonly good people who make it happen. Here are the charities that have been nominated so far, but feel free to nominate others!
Here's how the UnCommon Good Re-branding Process works.
ADD A WORTHY CAUSE
Know of a non-profit charity that we missed? Nominate them here:
THE UNCOMMON GOOD
...go get 'em!
We will conduct an Organizational Survey to help build a unique cultural profile for the chosen charity which we will use to develop storylines, brands, talent brands and programs to recruit and onboard volunteers and garner donations.
Conduct an Audible
When things change, adjustments must be made. An Audible™ session builds on the cultural profile, using proprietary games and exercises, to explore and discover what makes the organization tick and how we can build on those things to tell the brand story and the
We dig deep into the company, its customers, and their competition to create a brand matrix for positioning and differentiating.
At this point, we'll put all of our research on the table and look for the patterns and connections no one else sees. We'll determine the best direction for the brand and organize the tangible assets to communicate that story. Our recommendations will be delivered in the form of a brand report detailing our research and conclusions.
We’ll build an Integrated Marketing Action Plan; a launch strategy, timeline, and roadmap for
putting all the pieces in place
for a successful unveiling of the
new charitable brand.
The launch of a new brand is an exciting time. People will never look at the organization the same way again. Employees should be among the first to learn about the new brand, followed by stakeholders, beneficiaries, those in need, and the public.
Want the full re-branding guide?
Fill out this form and we'll send it to your inbox!