WE'RE NOTHING IF NOT CONTEMPLATIVE
THE BRAND (RE)ENGINEERING AGENCY
Is your brand engineered
to move people?
Things change. Companies grow. Market conditions evolve. Brand (re)engineering collects and concentrates the details, recognizes relevant patterns and shapes organizational culture into brand systems designed to meet corporate objectives.
People connect with people. That’s why B2B marketing shouldn’t feel like B2B marketing. At Parker Madison, we focus, imagine and (re)engineer brands to adapt and perform better—now and for the future. Whether you want to take a different approach or are simply preparing for future growth, we can help.
Our Services
CORPORATE BRAND STRATEGY
Our brand process frames and aligns business, brand and marketing objectives to competitively position your business.
EMPLOYER/TALENT BRANDS
Position your brand to appeal to top talent keeps your company well-stocked and engaged with current and future employees.
MARKETING STRATEGY
Our (iMAP) Marketing Action Plan is the most effective way to increase market exposure, brand awareness and competitive positioning.
ORGANIZATIONAL CULTURE
Every organization has a culture. Defining that culture impacts branding, marketing, recruitment, retention, mergers and acquisitions.
CREATIVE/DESIGN
Our design gurus express and distinguish your brand through identity, print collateral and digital communications.
DIGITAL MARKETING
We plan, manage and execute your digital brand through your website, inbound and outbound marketing, search and social media.
CORPORATE BRAND STRATEGY
Oh Flux!
(Here we grow again)
Managing growth means managing perceptions.
Has your business outgrown your brand?
Growth is exciting. It’s fun. It’s what virtually all businesses hope for. And more often than not, growth means change. Change isn’t probable; it’s inevitable. As your business changes, your brand needs to evolve to support that change. A brand is more than a logo; it’s the sum total of the market’s perception of your business. The key is how you position your brand to leverage the changing nature of your business, the market, and the world. Does your brand reflect the changing nature of your business?
EMPLOYER/TALENT BRANDS
Recruiting has become more important than marketing to some companies. Unfortunately, few companies have invested time or attention to their Employer Brand opting instead to ask the HR department to apply the Corporate Brand to recruitment. Check out our webinar with CultureTalk below!
