The Availability Heuristic, a behavioral economics principle, suggests that individuals tend to rely on readily available and easily recalled information when making judgments or decisions. When crafting employee messaging, leveraging the availability heuristic involves presenting relevant and memorable examples, stories, or data to influence employees' perceptions and guide their decision-making processes.
Download the DataSheet to see three examples of how Availability Bias might be applied at your company, or click here to access a comprehensive guide on the 20 most effective behavioral economics principles and examples for applying them in your employee communications.
DesignLogics is a methodology that combines the power of behavioral economics principles with effective design and messaging strategies.
We use principles like Loss Aversion, Scarcity, Social Proof, and Anchoring to create communications that capture your employees' attention and motivate them to take action. And we're sharing our secrets with you!