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Behavioral Contagion

Behavioral Contagion, a behavioral economics principle, suggests that individuals are influenced by the behaviors and actions of those around them, leading to the spread of certain behaviors within a social group. Incorporating Behavioral Contagion in employee messaging involves highlighting positive behaviors and actions of influential individuals within the organization, encouraging others to adopt similar behaviors through social influence and fostering a culture of
desired behaviors.


Download the DataSheet to see three examples of how Loss Aversion might be applied at your company, or click here to access a comprehensive guide on the 20 most effective behavioral economics principles and examples for applying them in your employee communications.


DesignLogics is a methodology that combines the power of behavioral economics principles with effective design and messaging strategies.


We use principles like Loss Aversion, Scarcity, Social Proof, and Anchoring to create communications that capture your employees' attention and motivate them to take action.
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