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Choice Architecture

Choice Architecture, a behavioral economics principle, explores how the way choices are presented influences decision-making. When applying this principle to employee messaging, carefully designing and structuring the options available to employees can guide their decision-making towards desired outcomes, ultimately shaping their behaviors and actions.


Download the DataSheet to see three examples of how Choice Architecture might be applied at your company, or click here to access a comprehensive guide on the 20 most effective behavioral economics principles and examples for applying them in your employee communications.


DesignLogics is a methodology that combines the power of behavioral economics principles with effective design and messaging strategies.


We use principles like Loss Aversion, Scarcity, Social Proof, and Anchoring to create communications that capture your employees' attention and motivate them to take action. And we're sharing our secrets with you!

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