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Cognitive Dissonance

Cognitive Dissonance, a behavioral economics principle, explores the discomfort individuals experience when their beliefs or attitudes conflict with their actions. By understanding and applying Cognitive Dissonance in employee messaging, organizations can address these inconsistencies, highlighting the discrepancy between desired behaviors and current beliefs to encourage behavior change and alignment.


Download the DataSheet to see three examples of how Cognitive Dissonance might be applied at your company, or click here to access a comprehensive guide on the 20 most effective behavioral economics principles and examples for applying them in your employee communications.


DesignLogics is a methodology that combines the power of behavioral economics principles with effective design and messaging strategies.


We use principles like Loss Aversion, Scarcity, Social Proof, and Anchoring to create communications that capture your employees' attention and motivate them to take action. And we're sharing our secrets with you!

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