The Importance
of Fresh Perspectives
Parker Madison combines Perceptual Management with Behavioral Economics to tell a brand story that stands apart in a competitive landscape and drives engagement.
Fresh perspectives are an important part of life and business. They help keep us grounded and help us see a bigger picture or a new way of looking at things. The Parker Madison Audible process is designed to help developing brands get their story straight–from identifying the culture to precise messaging for diverse audiences, the Audible program is a deep dive into all facets of the brand and it’s communication.
ABOUT PARKER MADISON
Phoenix, Arizona-based Parker Madison Brand Studio applies design thinking at the strategic level. The firm’s experience and insight, coupled with its unique approach and creative horsepower, are sought after by organizations looking for a competitive advantage or to attract top talent.
01. Discover
May 28
Cheesecake, figs, and pinot noir.
Wine & Dessert Party
CULTURE SURVEY / EXERCISES / DIALOG
Using our proprietary process, we facilitate surveys, exercises, and dialog. Testing and validating assumptions that your team holds about the character of your organization, your unique position, and the essence of what makes you who you are.
About Parker Madison Brand Studio
Phoenix, Arizona-based Parker Madison Brand Studio applies design thinking at the strategic level. The firm’s experience and insight, coupled with its unique approach and creative horsepower, are sought after by organizations looking for a competitive advantage or to attract top talent.
It’s not what you think, but how.
Engineers know how things work, designers know how people work. That’s why behavioral science and design thinking play hero roles in our brand engineering and design management process.
United we brand
Most organizations have several audiences, each with their own objectives (BridgeHealth has Plan Sponsors, Members, Providers, Investors and Employees) but need to clearly communicate one unified brand consistently–that requires a well-conceived and expertly orchestrated brand and communication system. A system that shapes market perceptions, boosts team performance and attracts top talent.
The system is the solution
It’s not enough to say we think strategically. Brand Engineering is big picture, it’s deep-rooted and it’s totally unique. It’s seeing the situation from every conceivable point of view and finding the perfect combination of verbal and visual cues to create understanding and appeal from any perspective.
01. Discover
CULTURE SURVEY / EXERCISES / DIALOG
Using our proprietary process, we facilitate surveys, exercises, and dialog. Testing and validating assumptions that your team holds about the character of your organization, your unique position, and the essence of what makes you who you are.
​
Phoenix, Arizona-based Parker Madison Brand Studio applies design thinking at the strategic level. The firm’s experience and insight, coupled with its unique approach and creative horsepower, are sought after by organizations looking for a competitive advantage or to attract top talent.
​
Engineers know how things work, designers know how people work. That’s why behavioral science and design thinking play hero roles in our brand engineering and design management process.
02. Strategize
BRAND REPORT / EXPLORATION / RESEARCH / ANALYSIS
Informed by our process of exploration, we look for patterns that reveal the true nature of your organization and what sets you apart.
​
Most organizations have several audiences, each with their own objectives (BridgeHealth has Plan Sponsors, Members, Providers, Investors and Employees) but need to clearly communicate one unified brand consistently–that requires a well-conceived and expertly orchestrated brand and communication system. A system that shapes market perceptions, boosts team performance and attracts top talent.
03. Apply
LAUNCH / PRIORITIZATION / BUDGETS / SCHEDULES
Applying the brand to all the tactical elements that shape brand perceptions, we provide insight, creativity, and standards to a consistent yet flexible brand structure.
​
It’s not enough to say we think strategically. Brand Engineering is big picture, it’s deep-rooted and it’s totally unique. It’s seeing the situation from every conceivable point of view and finding the perfect combination of verbal and visual cues to create understanding and appeal from any perspective.
JOINT
The
SALE
Describe your image
Describe your image
Describe your image
Describe your image
ARCHETYPE
VALIDATION
Transcarent has several archetypes at work, but how do they work together? This exercise helps visualize the different dynamics with the company and how the different archetypes come together to form your unique brand.
BEHAVIOR
MAPPING
What is the decision path consumers use when dealing with health care? What behavior does Transcarent want them to do? Where can we make small changes to achieve the results we want–that ultimately benefit the health care consumers.
ALTERNATIVE APPROACHES
Transcarent is approaching health care from a new and unique point-of-view but you still have competition. This exercise identifies the less obvious competitors that distract users and prevent them from seeing the benefits of Transcarent’s solution.
Discover
Using our proprietary process, we facilitate surveys, exercises, and dialog. Testing and validating assumptions that your team holds about the character of your organization, your unique position, and the essence of what makes you who you are.
Audible Workshop
Culture Survey
An online survey to determine relevant brand architypes
Archetype Validation
Group exercise and discussion to prioritize organizational characteristics, strengths, and weaknesses
Conversation Mapping
Exercise to identify each of your audiences and their objectives and perspectives
Purpose Processing
Group exercises to define how your company makes a difference
Ask an Expert
A discussion of your company’s collective experience and expertise
Identifying Alternatives
A discussion of competitive forces and factors
Tactical Mapping
Exercises and discussions about communication touch points and tools
Metaphorically Speaking
A group exercise to determine key analogies and metaphors for your business
DISCOVER
Using our proprietary process, we facilitate surveys, exercises, and dialog. Testing and validating assumptions that your team holds about the character of your organization, your unique position, and the essence of what makes you who you are.
STRATEGIZE
Informed by our process of exploration, we look for patterns that reveal the true nature of your organization and what sets you apart.
APPLY
Applying the brand to all the tactical elements that shape brand perceptions, we provide insight, creativity, and standards to a consistent yet flexible brand structure.
What's your Archetype?
United we brand
Most organizations have several audiences,
each with their own objectives (BridgeHealth has Plan Sponsors, Members, Providers,
Investors and Employees) but need to clearly communicate one unified brand consistently–that
requires a well-conceived and expertly orchestrated brand and communication system.
A system that shapes market perceptions, boosts team performance and attracts top talent.
Audible Program
Culture Survey
Phoenix, Arizona-based Parker Madison Brand Studio applies design thinking at the strategic level. The firm’s experience and insight, coupled with its unique approach and creative horsepower, are sought after by organizations looking for a competitive advantage or to attract top talent.
Audible Workshop
Engineers know how things work, designers know how people work. That’s why behavioral science and design thinking play hero roles in our brand engineering and design management process.
Research and Analysis
Most organizations have several audiences, each with their own objectives (BridgeHealth has Plan Sponsors, Members, Providers, Investors and Employees) but need to clearly communicate one unified brand consistently–that requires a well-conceived and expertly orchestrated brand and communication system. A system that shapes market perceptions, boosts team performance and attracts top talent.
Brand Report
It’s not enough to say we think strategically. Brand Engineering is big picture, it’s deep-rooted and it’s totally unique. It’s seeing the situation from every conceivable point of view and finding the perfect combination of verbal and visual cues to create understanding and appeal from any perspective.
ALTERNATIVE
APPROACHES
Transcarent is approaching health care from a new and unique point-of-view but you still have competition. This exercise identifies the less obvious competitors that distract users and prevent them from seeing the benefits of Transcarent’s solution.
SOCIAL
CURRENCY
How do you make health care cool. How do you make your app something people are proud of and will brag about on social media? This exercise explores creative ways of looking at the Transcarent solution set that may make it more appealing to users.
​
TRIGGERS
It’s not enough to be top-of-mind, how do we make Transcarent “tip-of-tongue?” How can we make the Transcarent app experience something that gives people immediate satification when the download it and on an ongoing basis?
METAPHORICALLY
SPEAKING
We tend to think both literally and linearly when talking about our own products and services. This exercise challenges those perspectives and forces participants to stretch their imaginations to think of Transcarent in complete new and different ways.
This brand
is your brand
Publicly Facing Brand Development Site.
Full Transparency - Watch as we align our corporate values to the unmet needs of the health care consumer.
Our Process
ARCHETYPE
VALIDATION
Transcarent has several archetypes at work, but how do they work together? This exercise helps visualize the different dynamics with the company and how the different archetypes come together to form your unique brand.
BEHAVIOR
MAPPING
What is the decision path consumers use when dealing with health care? What behavior does Transcarent want them to do? Where can we make small changes to achieve the results we want–that ultimately benefit the health care consumers.
PURPOSE
IS PRICELESS
This value exercise helps Transcarent separate the functional aspects of their health care solution from the ultimate purpose of the organization and how you're helping to use digital technology to benefit humanity on the most primal level.
ASK AN EXPERT
Developing fresh and new content is an ongoing challenge. This exercise explores the myriad of ideas and perspectives that make Transcarent unique, new and newsworthy in an industry that is filled with organizations competing for attention.
// Headline
How it works:
01.
Discover
Using our proprietary process, we facilitate surveys, exercises, and dialog. Testing and validating assumptions that your team holds about the character of your organization, your unique position, and the essence of what makes you who you are.
02.
Strategize
Informed by our process of exploration, we look for patterns that reveal the true nature of your organization and what sets you apart.
03.
Apply
Applying the brand to all the tactical elements that shape brand perceptions, we provide insight, creativity, and standards to a consistent yet flexible brand structure.
01. 02.
United we brand
Most organizations have several audiences, each with their own objectives (Transcarent has Clinical Partners, Plan Sponsors, Members, Investors and Employees), however this communication must live within one unified brand. A well conceived and expertly orchestrated brand and communication system that shapes market perceptions, boosts team performance, and attracts top talent.
It’s not what you think, but how.
Engineers know how things work, designers focus on how people think and act. That's why behavioral science and design thinking play hero roles in our brand process and design management.
The system is the solution
It's not enough to say we think strategically: our branding process is built on dialog, research, and uniquely rooted in non-linear thinking. Seeing the situation every possible point of view allows for verbal and visual cues to create understanding and appeal from any perspective.
CULTURE SURVEY
What archetype best defines Transcarent?
Are you the Caregiver; someone who puts the needs or others first and seeks only to serve their needs? Are you a Sage; someone who places ultimate value on knowledge and the benefits of research and experience? Are you the Revolutionary; someone who sees a big problem and isn’t afraid to tear down the status quo and start over from scratch ‘the right way?’
Transcarent probably has aspects of many archetypes, and the way to know, is to have employees participate in an organizational survey. You will find that different groups respond uniquely: care coordinators may view the company as a nurturing Caregiver whereas the product team may see the company as an Explorer looking for the next big thing.
Defining your culture is the first step to engineering your brand. Knowing both your strong suits and your shadow sides will not only help tell your authentic brand story, but it can help departments and partner organizations work better together.
Insightful organizations understand the need to shape and manage brand perceptions. That’s branding.
That’s what we do.
Parker Madison combines Perceptual Management with Behavioral Economics to tell a brand story that stands apart in a competitive landscape and drives engagement.
​
How can we use elements of game play to improve engagement?
Fresh perspectives are an important part of life and business. They help keep us grounded and help us see a bigger picture or a new way of looking at things. The Parker Madison Audible process is designed to help developing brands get their story straight–from identifying the culture to precise messaging for diverse audiences, the Audible program is a deep dive into all facets of the brand and it’s communication.
PRICING PLANS
Your turn.
01.
02.
Discover + Strategy
-
Culture Survey
-
Audible Workshop = $48.000
-
Research & Analysis
-
Brand Report (Conclusions & Recommendations)
​TOTAL = $38,000 - $48,000
(Based on travel requirements)
03.
Apply
-
Website = $35,000 to $45,000
-
Sales Kit (Deck Format / Video / Handout) = $18,500
-
Member Activation (Workspace displays / Handouts / Emails / Landing Pages / Social Media Graphics / Video) = $15,000
-
Member Utilization (Emails / Push Notices / Social Media Graphics / Enrollment Displays & Handout) = $9,000
-
Partner Communications = TBD
-
Recruiting = TBD
BUDGET = $90,000 - $150,000
(Initial roll-out)
These estimates are for budgeting purposes only - actual prices are to be determined.
Building a
Better Brand.