We don’t know who discovered water,
but we’re pretty sure
it wasn’t a fish.

The Importance

of Fresh Perspectives

Parker Madison combines Perceptual Management with Behavioral Economics to tell a brand story that stands apart in a competitive landscape and drives engagement.

Fresh perspectives are an important part of life and business. They help keep us grounded and help us see a bigger picture or a new way of looking at things. The Parker Madison Audible process is designed to help developing brands get their story straight–from identifying the culture to precise messaging for diverse audiences, the Audible program is a deep dive into all facets of the brand and it’s communication.

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ABOUT PARKER MADISON

Phoenix, Arizona-based Parker Madison Brand Studio applies design thinking at the strategic level. The firm’s experience and insight, coupled with its unique approach and creative horsepower, are sought after by organizations looking for a competitive advantage or to attract top talent. 

01. Discover

Food and Flower

May 28

Cheesecake, figs, and pinot noir.

Wine & Dessert Party

CULTURE SURVEY / EXERCISES / DIALOG

Using our proprietary process, we facilitate surveys, exercises, and dialog. Testing and validating assumptions that your team holds about the character of your organization, your unique position, and the essence of what makes you who you are.

About Parker Madison Brand Studio

Phoenix, Arizona-based Parker Madison Brand Studio applies design thinking at the strategic level. The firm’s experience and insight, coupled with its unique approach and creative horsepower, are sought after by organizations looking for a competitive advantage or to attract top talent. 

It’s not what you think, but how.

Engineers know how things work, designers know how people work. That’s why behavioral science and design thinking play hero roles in our brand engineering and design management process. 

United we brand

Most organizations have several audiences, each with their own objectives (BridgeHealth has Plan Sponsors, Members, Providers, Investors and Employees) but need to clearly communicate one unified brand consistently–that requires a well-conceived and expertly orchestrated brand and communication system. A system that shapes market perceptions, boosts team performance and attracts top talent.

The system is the solution

It’s not enough to say we think strategically. Brand Engineering is big picture, it’s deep-rooted and it’s totally unique. It’s seeing the situation from every conceivable point of view and finding the perfect combination of verbal and visual cues to create understanding and appeal from any perspective.

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01. Discover

CULTURE SURVEY / EXERCISES / DIALOG

Using our proprietary process, we facilitate surveys, exercises, and dialog. Testing and validating assumptions that your team holds about the character of your organization, your unique position, and the essence of what makes you who you are.

Phoenix, Arizona-based Parker Madison Brand Studio applies design thinking at the strategic level. The firm’s experience and insight, coupled with its unique approach and creative horsepower, are sought after by organizations looking for a competitive advantage or to attract top talent. 

Engineers know how things work, designers know how people work. That’s why behavioral science and design thinking play hero roles in our brand engineering and design management process. 

02. Strategize

BRAND REPORT / EXPLORATION / RESEARCH / ANALYSIS

Informed by our process of exploration, we look for patterns that reveal the true nature of your organization and what sets you apart.  

Most organizations have several audiences, each with their own objectives (BridgeHealth has Plan Sponsors, Members, Providers, Investors and Employees) but need to clearly communicate one unified brand consistently–that requires a well-conceived and expertly orchestrated brand and communication system. A system that shapes market perceptions, boosts team performance and attracts top talent.

03. Apply

LAUNCH / PRIORITIZATION / BUDGETS / SCHEDULES

Applying the brand to all the tactical elements that shape brand perceptions, we provide insight, creativity, and standards to a consistent yet flexible brand structure. 

It’s not enough to say we think strategically. Brand Engineering is big picture, it’s deep-rooted and it’s totally unique. It’s seeing the situation from every conceivable point of view and finding the perfect combination of verbal and visual cues to create understanding and appeal from any perspective.

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JOINT

The

SHOP NOW

SALE

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1/5
ARCHETYPE
VALIDATION

Transcarent has several archetypes at work, but how do they work together? This exercise helps visualize the different dynamics with the company and how the different archetypes come together to form your unique brand.

BEHAVIOR
MAPPING

What is the decision path consumers use when dealing with health care? What behavior does Transcarent want them to do? Where can we make small changes to achieve the results we want–that ultimately benefit the health care consumers.

ALTERNATIVE APPROACHES

Transcarent is approaching health care from a new and unique point-of-view but you still have competition. This exercise identifies the less obvious competitors that distract users and prevent them from seeing the benefits of Transcarent’s solution.

Discover

Using our proprietary process, we facilitate surveys, exercises, and dialog. Testing and validating assumptions that your team holds about the character of your organization, your unique position, and the essence of what makes you who you are.

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Audible Workshop

Culture Survey

An online survey to determine relevant brand architypes

 

Archetype Validation

Group exercise and discussion to prioritize organizational characteristics, strengths, and weaknesses

 

Conversation Mapping

Exercise to identify each of your audiences and their objectives and perspectives

 

Purpose Processing

Group exercises to define how your company makes a difference

Ask an Expert

A discussion of your company’s collective experience and expertise

 

Identifying Alternatives

A discussion of competitive forces and factors

 

Tactical Mapping

Exercises and discussions about communication touch points and tools

 

Metaphorically Speaking

A group exercise to determine key analogies and metaphors for your business

DISCOVER

Using our proprietary process, we facilitate surveys, exercises, and dialog. Testing and validating assumptions that your team holds about the character of your organization, your unique position, and the essence of what makes you who you are.

STRATEGIZE

Informed by our process of exploration, we look for patterns that reveal the true nature of your organization and what sets you apart.  

APPLY

Applying the brand to all the tactical elements that shape brand perceptions, we provide insight, creativity, and standards to a consistent yet flexible brand structure. 

What's your Archetype?

Delivery Service

United we brand

Most organizations have several audiences,

 

each with their own objectives (BridgeHealth has Plan Sponsors, Members, Providers,

 

Investors and Employees) but need to clearly communicate one unified brand consistently–that

 

requires a well-conceived and expertly orchestrated brand and communication system.

 

A system that shapes market perceptions, boosts team performance and attracts top talent.

PM_Wireframe_v9_AS-11_edited.png
Audible Program

Culture Survey

Phoenix, Arizona-based Parker Madison Brand Studio applies design thinking at the strategic level. The firm’s experience and insight, coupled with its unique approach and creative horsepower, are sought after by organizations looking for a competitive advantage or to attract top talent. 

 

Audible Workshop

Engineers know how things work, designers know how people work. That’s why behavioral science and design thinking play hero roles in our brand engineering and design management process. 

Research and Analysis

Most organizations have several audiences, each with their own objectives (BridgeHealth has Plan Sponsors, Members, Providers, Investors and Employees) but need to clearly communicate one unified brand consistently–that requires a well-conceived and expertly orchestrated brand and communication system. A system that shapes market perceptions, boosts team performance and attracts top talent.

 

Brand Report

It’s not enough to say we think strategically. Brand Engineering is big picture, it’s deep-rooted and it’s totally unique. It’s seeing the situation from every conceivable point of view and finding the perfect combination of verbal and visual cues to create understanding and appeal from any perspective.

PMWebsite2-16.png
ALTERNATIVE 
APPROACHES

Transcarent is approaching health care from a new and unique point-of-view but you still have competition. This exercise identifies the less obvious competitors that distract users and prevent them from seeing the benefits of Transcarent’s solution.

PMWebsite2-16.png
SOCIAL 
CURRENCY

How do you make health care cool. How do you make your app something people are proud of and will brag about on social media? This exercise explores creative ways of looking at the Transcarent solution set that may make it more appealing to users.

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TRIGGERS

It’s not enough to be top-of-mind, how do we make Transcarent “tip-of-tongue?” How can we make the Transcarent app experience something that gives people immediate satification when the download it and on an ongoing basis?

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METAPHORICALLY 
SPEAKING

We tend to think both literally and linearly when talking about our own products and services. This exercise challenges those perspectives and forces participants to stretch their imaginations to think of Transcarent in complete new and different ways.

This brand
is your brand

Publicly Facing Brand Development Site.

Full Transparency - Watch as we align our corporate values to the unmet needs of the health care consumer.

Our Process

We don’t know who discovered water,
but we’re pretty sure
it wasn’t a fish.
PMWebsite2-16.png
ARCHETYPE
VALIDATION

Transcarent has several archetypes at work, but how do they work together? This exercise helps visualize the different dynamics with the company and how the different archetypes come together to form your unique brand.

PMWebsite2-16.png
BEHAVIOR
MAPPING

What is the decision path consumers use when dealing with health care? What behavior does Transcarent want them to do? Where can we make small changes to achieve the results we want–that ultimately benefit the health care consumers.

PMWebsite2-16.png
PURPOSE 
IS PRICELESS

This value exercise helps Transcarent separate the functional aspects of their health care solution from the ultimate purpose of the organization and how you're helping to use digital technology to benefit humanity on the most primal level. 

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ASK AN EXPERT

Developing fresh and new content is an ongoing challenge. This exercise explores the myriad of ideas and perspectives that make Transcarent unique, new and newsworthy in an industry that is filled with organizations competing for attention. 

Phoenix, Arizona-based Parker Madison Brand Studio applies design thinking at the strategic level. The firm’s experience and insight, coupled with its unique approach and creative horsepower, are sought after by organizations looking for a competitive advantage or to attract top talent. 

// Headline

It’s not what you think, but how.

Engineers know how things work, designers know how people work. That’s why behavioral science and design thinking play hero roles in our brand engineering and design management process. 

How it works:

01.

Discover

Using our proprietary process, we facilitate surveys, exercises, and dialog. Testing and validating assumptions that your team holds about the character of your organization, your unique position, and the essence of what makes you who you are.

02.

Strategize

Informed by our process of exploration, we look for patterns that reveal the true nature of your organization and what sets you apart.  

03.

Apply

Applying the brand to all the tactical elements that shape brand perceptions, we provide insight, creativity, and standards to a consistent yet flexible brand structure. 

01.      02.

United we brand

Most organizations have several audiences, each with their own objectives (Transcarent has Clinical Partners, Plan Sponsors, Members, Investors and Employees), however this communication must live within one unified brand. A well conceived and expertly orchestrated brand and communication system that shapes market perceptions, boosts team performance, and attracts top talent.      

It’s not what you think, but how.

Engineers know how things work, designers  focus on how people think and act. That's why behavioral science and design thinking play hero roles in our brand process and design management. 

The system is the solution

It's not enough to say we think strategically: our branding process is built on dialog, research, and uniquely rooted in non-linear thinking. Seeing the situation every possible     point of view allows for verbal and visual cues to create understanding and appeal from any perspective.

CULTURE SURVEY 
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What archetype best defines Transcarent?

Are you the Caregiver; someone who puts the needs or others first and seeks only to serve their needs? Are you a Sage; someone who places ultimate value on knowledge and the benefits of research and experience? Are you the Revolutionary; someone who sees a big problem and isn’t afraid to tear down the status quo and start over from scratch ‘the right way?’

 

Transcarent probably has aspects of many archetypes, and the way to know, is to have employees participate in an organizational survey. You will find that different groups respond uniquely: care coordinators may view the company as a nurturing Caregiver whereas the product team may see the company as an Explorer looking for the next big thing.

 

Defining your culture is the first step to engineering your brand. Knowing both your strong suits and your shadow sides will not only help tell your authentic brand story, but it can help departments and partner organizations work better together.

Insightful organizations understand the need to shape and manage brand perceptions. That’s branding.

That’s what we do.

Parker Madison combines Perceptual Management with Behavioral Economics to tell a brand story that stands apart in a competitive landscape and drives engagement.
How can we use elements of game play to improve engagement? 

Fresh perspectives are an important part of life and business. They help keep us grounded and help us see a bigger picture or a new way of looking at things. The Parker Madison Audible process is designed to help developing brands get their story straight–from identifying the culture to precise messaging for diverse audiences, the Audible program is a deep dive into all facets of the brand and it’s communication.

PRICING PLANS
Your turn.

01.

02.

Discover + Strategy

  • Culture Survey

  • Audible Workshop = $48.000

  • Research & Analysis

  • Brand Report (Conclusions & Recommendations)

TOTAL = $38,000 - $48,000

(Based on travel requirements)

03.

Apply

  • Website = $35,000 to $45,000

  • Sales Kit (Deck Format / Video / Handout) = $18,500

  • Member Activation (Workspace displays / Handouts / Emails / Landing Pages / Social Media Graphics / Video) = $15,000

  • Member Utilization (Emails / Push Notices / Social Media Graphics / Enrollment Displays & Handout) = $9,000

  • Partner Communications = TBD

  • Recruiting = TBD

BUDGET = $90,000 - $150,000

(Initial roll-out)

These estimates are for budgeting purposes only - actual prices are to be determined. 

Building a 

Better Brand.