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Framing Effect

The Framing Effect, a behavioral economics principle, demonstrates how the way information is presented or framed can significantly influence decision-making and perceptions. Utilizing the Framing Effect in employee messaging involves strategically shaping the context and framing of information to influence employee attitudes, behaviors, and
decision-making processes.


Download the DataSheet to see three examples of how Framing Effect might be applied at your company, or click here to access a comprehensive guide on the 20 most effective behavioral economics principles and examples for applying them in your employee communications.


DesignLogics is a methodology that combines the power of behavioral economics principles with effective design and messaging strategies.


We use principles like Loss Aversion, Scarcity, Social Proof, and Anchoring to create communications that capture your employees' attention and motivate them to take action. And we're sharing our secrets with you!

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