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Loss Aversion

Loss Aversion, a behavioral economics principle, reveals that individuals tend to feel the negative impact of potential losses more intensely than the positive effects of equivalent gains. When crafting employee messaging, focusing on what employees stand to lose rather than what they could gain can yield more impactful results by tapping into their innate aversion to loss.

Download the DataSheet to see three examples of how Loss Aversion might be applied at your company, or click here to access a comprehensive guide on the 20 most effective behavioral economics principles and examples for applying them in your employee communications.


DesignLogics is a methodology that combines the power of Behavioral Economics principles with effective design and messaging strategies.


We use principles like Loss Aversion, Scarcity, Social Proof, and Anchoring to create communications that capture your employees' attention and motivate them to take action. And we're sharing our secrets with you!

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