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DISCOVER THE INSIGHTS THAT UNLOCK BRAND VALUE

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uncover. unlock. unleash.

This report offers a clear, strategic analysis of your brand’s visual and verbal identity—grounded in Cognitive Design Principles. By tapping into psychology and cognitive science, we move beyond gut feelings to deliver insights that reveal how effectively your brand connects with its audience.

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We uncover undervalued assets, unlock growth opportunities, and unleash brand value.

A groundbreaking measurement of 108 brand factors reveals how your brand aligns with your audience's perceptual filters. Discover the insights that enhance engagement and foster loyalty, leading to increased market share, improved profits, and greater brand value. Think of it as the "Moneyball" approach to branding—equipping you with data to align investment with the strongest ROI and maximize exit value.

BUILT BY BRAND STRATEGISTS

Your Brand Strategy Co‑Pilot

Trained on 1,000+ positioning projects.
Lucidify helps you uncover clarity, align your team, and move faster—with confidence.

Brand strategy is broken. 

It’s slow. It’s messy. And half the team isn’t on the same page.

Lucidify fixes that.

No more vague workshops

No more blank-page paralysis

No more chasing “alignment” across endless slides

Just a few inputs—and Lucidify surfaces the patterns, insights, and language that move your brand forward.

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Robert Zanny
12/16
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Dana Marks
09/16
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Robert Zanny
10/15
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betty@gmail.com

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Alexa Young, CA

Dive into the Results!

The Lucidify™ report reveals 108 brand factors evaluated by a weighted numerical system that ranges from +100 to -100. This system allows for a thorough assessment of a brand's strengths and weaknesses. With this robust measurement, organizations can quickly identify areas for improvement and align their investments with value creation.

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Dive into the Results!

The Lucidify™ report reveals 108 brand factors evaluated by a weighted numerical system that ranges from +100 to -100. This system allows for a thorough assessment of a brand's strengths and weaknesses. With this robust measurement, organizations can quickly identify areas for improvement and align their investments with value creation.
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