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Priming, a behavioral economics principle, suggests that subtle cues or stimuli can influence individuals' subsequent thoughts, behaviors, and decision-making. When applying Priming to employee messaging, strategically introducing relevant cues or stimuli can shape employees' mindset and perceptions, guiding their actions and improving the effectiveness of the messaging.


Download the DataSheet to see three examples of how Priming might be applied at your company, or click here to access a comprehensive guide on the 20 most effective behavioral economics principles and examples for applying them in your employee communications.


DesignLogics is a methodology that combines the power of behavioral economics principles with effective design and messaging strategies.


We use principles like Loss Aversion, Scarcity, Social Proof, and Anchoring to create communications that capture your employees' attention and motivate them to take action. And we're sharing our secrets with you!

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