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Prospect Theory

Prospect Theory, a behavioral economics principle, explains how individuals evaluate and make decisions based on potential gains and losses, taking into account subjective factors like risk and reference points. Incorporating Prospect Theory into employee messaging involves highlighting the potential losses or risks employees may face, as well as framing potential gains in a way that aligns with their reference points, to effectively influence their decision-making and behaviors.


Download the DataSheet to see three examples of how Prospect Theory might be applied at your company, or click here to access a comprehensive guide on the 20 most effective behavioral economics principles and examples for applying them in your employee communications.


DesignLogics is a methodology that combines the power of behavioral economics principles with effective design and messaging strategies.


We use principles like Loss Aversion, Scarcity, Social Proof, and Anchoring to create communications that capture your employees' attention and motivate them to take action. And we're sharing our secrets with you!

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