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Reciprocity, a behavioral economics principle, suggests that individuals feel obligated to reciprocate when someone has done something beneficial for them. Incorporating Reciprocity in employee messaging involves providing value, support, or opportunities to employees, fostering a sense of obligation and encouraging them to reciprocate through increased engagement, productivity, or loyalty.


Download the DataSheet to see three examples of how Loss Aversion might be applied at your company, or click here to access a comprehensive guide on the 20 most effective behavioral economics principles and examples for applying them in your employee communications.


DesignLogics is a methodology that combines the power of behavioral economics principles with effective design and messaging strategies.


We use principles like Loss Aversion, Scarcity, Social Proof, and Anchoring to create communications that capture your employees' attention and motivate them to take action. And we're sharing our secrets with you!

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