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Status Quo Bias

Status Quo Bias, a behavioral economics principle, illustrates how individuals have a preference for maintaining their current state or sticking to familiar options rather than initiating change. Incorporating Status Quo Bias in employee messaging involves emphasizing the potential negative consequences or missed opportunities of maintaining the status quo, motivating employees to embrace change and explore new possibilities for improved outcomes.


Download the DataSheet to see three examples of how Status Quo Status might be applied at your company, or click here to access a comprehensive guide on the 20 most effective behavioral economics principles and examples for applying them in your employee communications.


DesignLogics is a methodology that combines the power of behavioral economics principles with effective design and messaging strategies.


We use principles like Loss Aversion, Scarcity, Social Proof, and Anchoring to create communications that capture your employees' attention and motivate them to take action. And we're sharing our secrets with you!

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